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Add the ad and publish

Step 5 of 6In Meta Ads Manager

Upload the file, check each placement, and submit the campaign for Meta review.

Open Meta Ads Manager (opens in a new tab)

Opens in a new tab. Keep this lesson open as you work.

Before you start

  • The campaign and ad set draft.
  • Your downloaded file, ad text, and destination URL.

Add the creative

  1. Open the ad settings.
  2. Enter an ad name that identifies the creative version.
  3. Under “Identity”, select the Facebook Page and the available Instagram identity for your placements.
  4. Under “Ad setup”, choose to create an ad.
  5. Under “Ad creative”, upload the downloaded image or video.
  6. Enter the primary text and headline.
  7. Enter the website URL.
  8. Select the call to action that matches your destination.

Review and submit

  1. Preview every selected placement.
  2. Check the crop, text, sound, and destination link.
  3. Before you accept any automatic creative changes, review them.
  4. Check the payment account, budget period, schedule, and purchase event.
  5. When you are ready to spend the stated budget, select “Publish”.
  6. Read the delivery status for the campaign, ad set, and ad.
  7. If Meta requests a correction, before you resubmit, resolve the stated issue.

Check before you continue

Meta shows the submission status. After approval, confirm that delivery starts on the intended schedule.

What to know

  • Publishing submits the ad for review. It does not guarantee approval or immediate delivery.
  • An approved campaign can spend money when its schedule starts. Nano Ad Studio credits do not pay for advertising.

Reference and tools

Meta Ads instructions · Reviewed October 16, 2026. Platform controls can vary by account.