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Create the campaign

Step 4 of 6In Meta Ads Manager

Create a website sales campaign. Choose the audience, placements, and budget before you add the ad.

Open Meta Ads Manager (opens in a new tab)

Opens in a new tab. Keep this lesson open as you work.

Before you start

  • The account and measurement checks are complete.
  • Your written budget, delivery dates, and target locations.

Choose the campaign objective

  1. In Ads Manager, select “Create”.
  2. For website purchases, select “Sales”.
  3. Continue to the campaign settings.
  4. Enter a name that identifies the product and campaign purpose.
  5. If your business requires a special ad category, select the applicable category.

Configure the ad set

  1. Open the ad set settings.
  2. For the conversion location, select “Website”.
  3. Select the website data source that you verified.
  4. Select the purchase event and the performance goal that match your plan.
  5. Set the audience locations to the areas where you can sell.
  6. Review the audience controls and any expansion settings.

Set delivery and spending

  1. Review the placements where Meta can show the ad.
  2. Keep placements that your files can support.
  3. Enter your budget where the selected setup assigns it: campaign or ad set.
  4. Check whether the budget applies per day or across the campaign duration.
  5. Set the delivery dates in the account time zone.
  6. Before you continue, review the bid strategy and attribution setting.

Check before you continue

The draft uses the correct event, audience, placements, budget period, and schedule.

What to know

  • An ad set groups ads that share delivery settings. A campaign contains one or more ad sets.
  • The attribution setting defines which interactions can receive credit for a result.
  • Meta can change the setup sequence by account. Check the field names and values before continuing.

Reference and tools

Meta Ads instructions · Reviewed October 16, 2026. Platform controls can vary by account.