Prepare the account

Step 3 of 6In Meta Ads Manager

Prepare your Meta account, website measurement, and spending plan before you create the campaign.

Open Meta Ads Manager

Opens in a new tab. Keep this lesson open as you work.

Before you start

Your downloaded ad, ad text, and destination URL.
A Meta ad account and a Facebook Page that your business can use for ads.
Access to the business website and its measurement settings.

Check access and measurement

Open Meta Ads Manager.
Select the ad account that will pay for this campaign.
Confirm that you can create ads for the business Facebook Page.
Check the payment method, account currency, and reporting time zone.
Connect website events through Meta Pixel or your supported commerce integration.
In Events Manager, verify that the website sends the purchase event correctly.

Define the campaign

Write the result you want to measure, such as a website purchase.
Write the locations where you can sell the product.
Record your budget, delivery dates, and maximum acceptable cost per purchase.
Record the date range and evidence you will use to review the campaign.
Check your file against the requirements for each intended placement.

Check before you continue

You can create ads in the correct account. Website measurement works, and you recorded the budget and review criteria.

What to know

This course uses website sales. Other objectives require different conversion settings.
A conversion is an action you measure, such as a purchase. A placement is a location where an ad appears.
Meta Pixel sends website events to Meta. Your commerce platform may provide its own connection instructions.

Reference and tools

Meta Ads instructions · Reviewed October 16, 2026. Platform controls can vary by account.