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Review the results

Step 6 of 6In Meta Ads Manager

Read the campaign results in Meta. Use the evidence to choose one change for the next ad.

Open Meta Ads Manager (opens in a new tab)

Opens in a new tab. Keep this lesson open as you work.

Before you start

  • A submitted campaign with delivery data.
  • The review criteria and date range you recorded before launch.

Read the report

  1. Open the campaign in Ads Manager.
  2. Before you interpret the results, check the delivery status.
  3. Set the reporting date range to your planned review period.
  4. Use “Columns” to show “Amount spent”, “Results”, and “Cost per result”.
  5. Check that the reported result represents the purchase event you selected.
  6. Compare ads at the same reporting level and with the same attribution setting.

Choose the next change

  1. Record spend, purchases, and cost per purchase for each ad.
  2. Compare the result with your planned cost and evidence requirements.
  3. If purchases are absent, before you judge the creative, check delivery and website measurement.
  4. Write one creative change that you want to test.
  5. In Nano Ad Studio, open the source ad in “Ads”.
  6. Open “More actions”. Select “Make another like this”.

Check before you continue

You recorded the campaign result and one proposed creative change.

What to know

  • A click is not a purchase. Use the metric that matches your campaign objective.
  • An early lead does not prove that an ad performs better. A controlled comparison needs sufficient evidence.
  • Keep the audience, destination, and delivery conditions consistent when you compare a creative change.

Reference and tools

Meta Ads instructions · Reviewed October 16, 2026. Platform controls can vary by account.