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Upload and submit your ad

Step 5 of 6In TikTok Ads Manager

Add the video and destination, review the ad, and submit it to TikTok.

Open TikTok Ads Manager (opens in a new tab)

Opens in a new tab. Keep this lesson open as you work.

Before you start

  • A configured campaign and ad group.
  • A linked TikTok account available as the ad identity.
  • Your downloaded video and approved ad text.
  • The exact destination URL for the advertised offer.

Upload the video for a Spark Ad

  1. Enter an ad name.
  2. Under “Ad creatives” or “Creative assets”, select “+Add videos or images”.
  3. Upload your downloaded video to the creative library.
  4. Select the uploaded video under “Your Library”.
  5. Select “Confirm”.
  6. Choose the linked TikTok account under “Identity”.

Set the message and visibility

  1. Review the music for the uploaded video.
  2. Enter the final ad text.
  3. Select the call to action that matches the destination.
  4. Enter the destination URL.
  5. If you want paid placement without a public profile post, keep “Show through ads only” enabled.
  6. Review the website tracking settings.

Review and submit

  1. Review the ad preview for every available placement.
  2. Confirm that the destination URL opens the correct offer.
  3. Check the budget, dates, audience, text, and video.
  4. Confirm the selected TikTok identity and post visibility.
  5. When you are ready to submit the configured ads, select “Publish all”.
  6. After submission, check the ad status in TikTok Ads Manager.

Check before you continue

TikTok received your ad for review, and you can find its status in Ads Manager.

What to know

  • “Publish all” submits the configured ads for review. This upload path creates a post under your selected linked TikTok account.
  • The ad uses the linked account’s identity. It does not use a separate custom display name.
  • “Show through ads only” hides the post from the public profile and organic feed. The post still appears as an ad.
  • TikTok reviews the ad after submission. Submission does not mean that delivery has started.
  • For image assets, check the official Carousel requirements. A single image does not automatically qualify for this video path.

Reference and tools

TikTok Ads instructions · Reviewed October 16, 2026. Platform controls can vary by account.