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Review your campaign results

Step 6 of 6In TikTok Ads Manager

Check delivery and purchase results before you change the campaign.

Open TikTok Ads Manager (opens in a new tab)

Opens in a new tab. Keep this lesson open as you work.

Before you start

  • A submitted campaign that you can find in Ads Manager.
  • Access to your website order records.
  • A review period and purchase cost target for your business.

Check delivery and reporting

  1. Find your campaign on “Campaigns”.
  2. Before you interpret the results, review the delivery status.
  3. Choose the reporting dates for your review.
  4. Select the “Campaign”, “Ad group”, or “Ad” tab for the detail you need.
  5. Open “Custom table”. Select “Custom Columns”.
  6. Add spend, website purchases, and purchase cost metrics that match your configured event.

Choose the next test

  1. Use “View data” or “View report” to inspect results for the selected campaign, ad group, or ad.
  2. Compare purchase cost with your business target over the selected dates.
  3. Compare tracked purchases with your website orders and the campaign attribution settings.
  4. When your measurement supplies purchase values, check purchase value and return on ad spend.
  5. Before you replace the creative, investigate delivery or measurement problems.
  6. Before you start the next test, record one change and its reason.

Check before you continue

You can explain the delivery status, purchase results, reporting period, and next test.

What to know

  • Attribution assigns credit for a purchase to an ad interaction. The selected attribution settings affect reported purchases.
  • Return on ad spend divides attributed revenue by ad spend. It does not subtract all business costs.
  • A short period or a small result count may not support a reliable comparison.

Reference and tools

TikTok Ads instructions · Reviewed October 16, 2026. Platform controls can vary by account.