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Create a website sales campaign

Step 4 of 6In TikTok Ads Manager

Choose the sales goal, website event, audience, budget, and delivery schedule.

Open TikTok Ads Manager (opens in a new tab)

Opens in a new tab. Keep this lesson open as you work.

Before you start

  • An active purchase event for your website.
  • A budget and delivery period that you approve.
  • The locations where your business can sell the advertised product.

Create the campaign

  1. Select “Create ad” from the dashboard.
  2. If guided creation appears, select “Switch to full options”.
  3. For website purchases, select “Sales”. Then select “Website”.
  4. Choose “Manual campaign”.
  5. Name the campaign.
  6. Before you select “Continue”, review the campaign settings.

Choose the website event and audience

  1. Name the ad group.
  2. Select your website data connection.
  3. Select the active purchase event under “Optimization event”.
  4. Review the available placements for this campaign.
  5. Choose the locations where you can deliver the advertised product.
  6. Review the remaining audience settings for your intended customers.

Set the spending controls

  1. Enter your approved budget where the campaign places budget control.
  2. Set the start date and end date for the test.
  3. Check the account time zone against your intended delivery times.
  4. Choose the available conversion optimization goal for your purchase event.
  5. Review the bid strategy.
  6. After you check the complete settings, select “Continue”.

Check before you continue

Your campaign uses your website purchase event and the audience, placements, budget, and schedule you approved.

What to know

  • An ad group contains ads that share targeting and spending settings.
  • TikTok rolls out the combined Sales objective by account. Your account can show different labels or options.
  • Placements are locations where TikTok delivers ads. Eligible placements can include apps outside TikTok.
  • Placement availability depends on the country and campaign objective. Review the list before you continue.
  • TikTok sets budget requirements in Ads Manager. Use the displayed requirements and your own spending limit.

Reference and tools

TikTok Ads instructions · Reviewed October 16, 2026. Platform controls can vary by account.