Creative5 min read
Start faster with a creative preset
Pick a useful structure, then describe the video you actually want.
A preset packages a useful sequence—such as attention, problem, outcome, mechanism, demonstration, offer, and action—so you can start without learning a framework taxonomy. Pick the closest starting point, then edit the prompt in ordinary language. The prompt wins whenever it differs from the preset.
Optional viewer context
- New to the topic — a preset can begin with context, story, or curiosity.
- Already comparing approaches — a preset can begin with a method, demonstration, or contrast.
- Ready for details — a preset can begin with the product, offer, or next step.
Let the preset handle the structure
Presets use the product and brand context that happens to be available, but they do not require a completed catalog. With sparse context, describe the important details directly in the prompt. With no product at all, use the same composer for stories, explainers, music videos, abstract loops, or any other video.
A preset is an informed starting point. The prompt can replace every structural, visual, and delivery choice.