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Build and publish the Google ad

Step 5 of 6In Google Ads

Add the media, destination, and text, then review the campaign before you authorize delivery.

Open Google Ads (opens in a new tab)

Opens in a new tab. Keep this lesson open as you work.

Before you start

  • A Demand Gen campaign draft with reviewed audience and budget settings.
  • Prepared image files or a YouTube video address.
  • A square logo, business name, ad text, and destination address.

Add the media

  1. Select “New ad” under the intended ad group.
  2. For an image, choose “Single image ad”.
  3. For a video, choose “Video ad”.
  4. For an image ad, add the prepared images. For a video ad, select the video with its YouTube address.
  5. Add the square business logo.

Add the destination and text

  1. Enter the website destination in “Final URL”.
  2. Enter the business name, with no more than 25 characters.
  3. Add a headline with no more than 40 characters.
  4. Add a description with no more than 90 characters.
  5. For a video, add a long headline with no more than 90 characters.
  6. Review the available call to action for the destination.

Review and publish

  1. Inspect each available ad preview for crop, text, logo, and destination errors.
  2. Before Google changes your creative, review the “Asset optimization” options.
  3. Select “Go to review”.
  4. Check the budget, dates, audience, channels, destination, and ad content.
  5. Resolve each required correction in the campaign review.
  6. When the details are correct, select “Publish campaign”.

Check before you continue

The campaign appears in Google Ads, and you can see the campaign and ad review status.

What to know

  • “Final URL” is the page that opens when someone selects the ad. The call to action names that next action.
  • A single image ad needs image assets, a logo, a business name, headlines, descriptions, and a final URL.
  • Google enables some creative enhancements by default. Video ads can also include a screenshot of the destination page.
  • Publishing submits the campaign. Approval and delivery are separate states. Google reviews ads before they can serve.

Reference and tools

Google Ads instructions · Reviewed October 16, 2026. Platform controls can vary by account.