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Check Google delivery and results

Step 6 of 6In Google Ads

Confirm that the ad can serve, then compare measured results with the campaign goal.

Open Google Ads (opens in a new tab)

Opens in a new tab. Keep this lesson open as you work.

Before you start

  • A published Demand Gen campaign.
  • A reporting period that includes the campaign start date.
  • Working conversion tracking for any conversion results you compare.

Check delivery

  1. Open the campaign in Google Ads.
  2. Open “Overview”.
  3. Check “Campaign Diagnostics” for delivery problems.
  4. Before you interpret missing results, read the campaign and ad status.
  5. Resolve any reported billing, policy, targeting, or asset problem.

Compare results

  1. Set the reporting date range to include the period you want to assess.
  2. Compare cost, impressions, clicks, and conversions with your campaign goal.
  3. Segment by network to compare the channels that served the ad.
  4. Segment by ad format to compare eligible YouTube formats.
  5. Open asset reporting to compare the images, videos, headlines, and descriptions.
  6. Record the result and the next change you want to test.

Check before you continue

You can identify the delivery status, reporting period, spend, measured result, and next change to test.

What to know

  • An impression records an ad display. A conversion records the customer action that your measurement configuration defines.
  • An asset is one part of the ad, such as an image or headline. Asset reporting helps compare those parts.
  • A published campaign does not guarantee impressions or conversions. Review status, tracking, and date range can affect the results you see.
  • Image ads do not have video views. Video engagement and view definitions also differ by placement.

Reference and tools

Google Ads instructions · Reviewed October 16, 2026. Platform controls can vary by account.