Launch6 min read
Launch on Meta: a 10-minute setup
The smallest possible campaign structure for your first Meta test.
You do not need a creative strategist, a media buyer, or a funnel. You need one campaign, one audience, and three creatives. The goal of your first launch is not to be profitable — it is to cleanly learn whether any variant has a pulse.
The minimum viable structure
- One campaign · Sales objective · Advantage+ Shopping enabled.
- One ad set · broad targeting · $30–$50 daily budget · placements on Advantage+.
- Three ads · the three angles Nano Ads generated (hook, problem-solution, offer) · same product URL, same copy.
- Run for 3 full days before you touch anything. Ignore the first 24 hours entirely.
What to read after 72 hours
Hook rate (3-second views ÷ impressions) tells you if the creative earned attention. Hold rate (15-second views ÷ 3-second views) tells you if the body kept them. CTR tells you if the offer resonated. If hook rate is under 20% you have a creative problem, not a targeting problem.
Do not add interest targeting to "help" the algorithm. Broad + a clear creative signal is how Meta learns who your product is for. Narrow audiences on a cold product make the signal noisier, not cleaner.